5 Best Lead Generation WordPress Plugins in 2021

Are you looking for the best lead generation WordPress plugin to collect your audience email list and improve your traffic return rate or sign up rate? You are in the place.

In this article, we will show you the best lead generation plugin for WordPress to help you improve your marketing.

Why need a WordPress lead generation plugin?

Lead generation plugin is the most important for collecting your audience email list to improve your email marketing.

More benefits of using a wp lead generation plugin such as -:

  • Create an eye-catching form.
  • Email newsletter.
  • Create the form of a popup.
  • Automated chatbot.
  • Lightbox form.

Here some of the best WordPress lead generation plugins in the market to help you collect your audience email list.

1. WPForms

Wpforms is the most popular and influential lead generation WordPress Plugin. It is drag and drop WordPress form builder to help you create any type of online form.

It comes to 100+ pre-built form templates that help to set a form on your site. You can use a pre-built form and customize it how to look you want.

It is fully responsive user-device friendly such as mobile, tablets, and desktop.


  • Drag and drop form builder.
  • 100+ pre-built form templates.
  • Instant notification support.
  • Multi-page forms.
  • Custom user registration.
  • Smart conditional logic.
  • And much more.

It also integrates addon such as PayPal addon, Aweber addon. Mailchimp addon, active campaign addon, custom captcha, and many more.

Why people love Wpforms?

It is an easy drag and drops WordPress form builder that helps create great contact forms, newsletter forms, online surveys, and other WordPress forms in just a few minutes without writing any single line code. And also, you can easily make a complex form.

Price: started from $39.50 per year.

It also has a free version of the plugins, but it has limited features.

2. Optinmonster

Optinmonster is the most powerful lead generation software in the world. It helps collect your audience email list, more leads and increase your sales.

It comes with 75+ pre-made templates, simply choose a template and customize it how to look you want.

You can create multiple forms such as popups form, floating bars, fullscreen overlays, slide-ins. It also integrates exit intent technology.

It included many features to help you create any type of online form without touch any single line code. If you need more leads and more traffic for your site, optinmonster is the best for you. It helps you increase your information or sales.


  • Beautiful 75+ pre-made templates.
  • Exit-intent technology.
  • Page-level targeting.
  • Multiple forms.
  • Analytics and insights.
  • And much more.

Price: started to from $9 per month.

3. Thrive leads

Thrive leads is the lead generation plugin for WordPress. It helps you to increase your leads or email list. You can quickly return your traffic with thrive leads.

It comes to dozens of templates to create eye-catching list building forms and display them on your site.

It has a drag and drops form builder that helps create a custom form like popup lightbox, online forms, newsletter, 2-step opt-in forms, inline forms, option widgets, and more.

It also offers advanced A/B testing feature. Quickly increase your conversions and use the plugin to automatically increase your conversion rate.


  • Drag and drop form builder.
  • A/B testing.
  • Dozens of design templates.
  • Advanced targeting list.
  • And much more.

Price: started from $67 for a single license.

4. MailChimp for WordPress

MailChimp for WordPress is the most popular plugins. It helps you grow your MailChimp email list.

Mailchimp is the email marketing service tool that allows growing your email list to 2000 subscribers for free. Grow your audience email list up to 10000+ subscribers with premium service.

It is not a Mailchimp official plugin. It is developed by a WordPress plugin company known as ibericode.

You can create suitable looking opt-in forms, online forms, newsletters, and integrates with any existing form on your site.

Price: it is free to use.

5. OneSignal

Onesignal is the push notification to your WordPress site. Push notification is shown desktop or notification area on their mobile device.

Push notification is very useful to increase your lead or increase your sales.

You can easily use set up it, no need for any coding knowledge. Create an account and install the WordPress plugin.


  • 15 minute set up.
  • A/B testing mode
  • Real-time reporting.
  • Automated messaging system.
  • And more.

Price: started from $99 per month.

It also has a free version but limited features.

We hope in this article to help you find the best lead generation WordPress plugin and tool.

You can also find out here our hand-picked best drag and drop WordPress page builder.

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